Objective - Offer handcrafted products sourced from across the globe.
Market Opportunity - Online retail is booming and handcrafted products comprise a lucrative niche in this multi-million dollar industry.
Target Audience - Upwardly mobile families keen on buying handcrafted products for their aesthetic value and overall quality.
Features - (1) Purchase products; (2) Contact producers; (3) Learn about handcrafted production process.
Context - Project completed for UX/UI course at CareerFoundry.
Role - Wrote project outline, designed app wireframes, created brand guidelines, gathered user feedback and finished app user interface design.
User Story 1 - As a customer, I want to easily browse the product catalog and order any item.
User Story 2 - As a customer, I want to learn about the production process used to manufacture the handcrafted products being sold.
User Story 3 - As a customer, I want to be able to contact the third-party producers who are selling their products through Yellow Tin Trunk.
Low Fidelity Wireframes
Mid Fidelity Wireframes
User Feedback
Positives
-Colors
-Minimalist design
-Images
-Overall flow
Negatives
-Logo placement and white space
-Light yellow underline
-Navigation bar icons
-Various formatting errors
High Fidelity Wireframes
Colors and Typography
